| 업무내용/자격요건 |
[직무개요]
Own the activities of the Kohler Novita Brand product marketing, including product portfolio management per sales channels, pricing strategy, distribution/channeling strategy, consumer promotional activities to drive purchase, market research, and preparation of annual and mid-range marketing planning to provide a satisfaction of consumer needs and constant growth and optimum profits. Be responsible for implementing the marketing program and achieving the sales target in line with the category objective. He/she is also to work closely with all Kohler Novita departments including product planning, marketing communication, Sales, R&D, Production, and Accounting.
[직무목적]
- Developing effective marketing strategies and plans to communicate the features and benefits to customers
- Launching differentiated products that meet business objectives
- Creating demand for products through effective marketing programs
- Working closely with product planning, marketing communication and sales team to implement the plan
[주요업무]
- Develop annual and mid-range marketing plans and programs, which include new products, product range build up, pricing positioning and promotional efforts for Novita Brand.
- Coordinate product and channel management so as to assure advertising planning, promotions, and marketing penetration are consistent with the annual and mid-range marketing plan and is consistent with target consumer needs and market potential.
- Identify consumer needs, market potential, trends, research, analysis of sales records, and problem identification.
- Analyze competitors’ strategy and activation and reflects findings and learning into the winning marketing strategy
- Develop innovative and effective marketing communication tools with marketing communication team to increase conversion and purchase rate
- Collect and analyze market information to respond to the customer needs promptly and build the market data warehouse for future strategy development.
[관련직무 및 필요지식]
- 대졸이상
- Have experiences with a minimum of 10 years’ experience in developing go-to-market strategy and commercial activation for Korea consumer market
- Acknowledge a satisfactory written & spoken English level
- Experience in multinational FMCG company would certainly be a plus
- This person should be energetic with strong ownership, strong influence power, convincible, creative, resourceful and commercial sense and analytical skill
[직책/직급]
- 차장급
[근무지]
서울 서초구 서초동 1366-4 서희타워 4층
[전형절차]
서류전형 = 실무자면접 = 임원면접
[제출서류]
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