| 업무내용/자격요건 |
[BASIC FUNCTION]
Own the activities of the Kohler Novita Brand product marketing, including product portfolio management per sales channels, pricing strategy, distribution/channeling strategy, consumer promotional activities to drive purchase, market research, and preparation of annual and mid-range marketing planning to provide a satisfaction of consumer needs and constant growth and optimum profits. Be responsible for implementing the marketing program and achieving the sales target in line with the category objective. He/she is also to work closely with all Kohler Novita departments including product planning, marketing communication, Sales, R&D, Production, and Accounting.
[SPECIFIC RESPONSIBILITIES]
- Develop annual and mid-range marketing plans and programs, which include new products, product range build up, pricing positioning and promotional efforts for Novita Brand.
- Coordinate product and channel management so as to assure advertising planning, promotions, and marketing penetration are consistent with the annual and mid-range marketing plan and is consistent with target consumer needs and market potential.
- Identify consumer needs, market potential, trends, research, analysis of sales records, and problem identification.
- Analyze competitors’ strategy and activation and reflects findings and learning into the winning marketing strategy
- Develop innovative and effective marketing communication tools with marketing communication team to increase conversion and purchase rate
- Coordinate the development of effective packaging, installation instructions, product offerings, products displays and field activities for retail promotion.
- Collect and analyze market information to respond to the customer needs promptly and build the market data warehouse for future strategy development.
[RELATIONSHIPS AND CONTACTS]
- Report to Director of Marketing, Novita Brand
[External/Internal Relationship]
Organization Relationships:
- Frequent contact with product planning regarding the development of new products or changes in existing products.
- Frequent contact with marketing communication to obtain advertising and promotional support consistent with the marketing plan.
- Frequent contact with sales team regarding market penetration, new product justification, changes in existing products, promotional programs, etc.
- Moderately frequent contact with product engineering, finance, operation, product quality, SCM.
[EDUCATION & Experience requirments]
- College graduate or equivalent
- Have experiences with a minimum of 7 years’ experience in developing go-to-market strategy and commercial activation for Korea consumer market.
- Experience in multinational FMCG company would certainly be a plus
- This person should be energetic with strong ownership, strong influence power, convincible, creative, resourceful and commercial sense and analytical skill
- Acknowledge a satisfactory written & spoken English level
[직책/직급]
과장~차장급
[근무지]
서울 서초구 서초동 1366-4 서희타워 4층
[전형절차]
서류전형 = 실무자면접 = 임원면접
[제출서류]
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