| 업무내용/자격요건 |
At Coupang, our product owners are mini-CEOs with end-to-end ownership of a specific area. We are looking for a Product Owners in the Marketing Platform organization with a strong passion for the e-commerce business, advertising & marketing technologies, and the product management discipline. Coupang’s Marketing Platform Office organization is envisioned to build a world-class digital advertising and marketing engine combining leading innovations and technologies across ad-tech and marketing-tech industries. We are looking for candidates with a passion for customer data, data-driven optimizations, and real-time programmatic technologies to drive high performance platforms for Coupang. You will enjoy working to turn actionable, data-driven, innovative ideas into high-performance advertising and marketing platform, products, and services on a regular basis.
An ideal candidate will have a background in digital advertising (search, performance, display) or customer marketing (app push, e-mail, direct) product management. You are familiar with the programmatic ad technology landscape (DSP, Ad Exchange, SSP, retargeting etc...), data platforms (DMP/CDP, CRM, analytics), and/or marketing automation (personalization, dynamic content optimization, multi-channel campaign management). You will create product vision, define the product roadmap, and release calendar. You will have demonstrated success in understanding business needs & opportunities in advertising and marketing, and translating those ideas and concepts into successful and impactful products to users in market.
Responsibilities
Define a portfolio of advertising & marketing products, platforms, and services in the following domains:
Customer profiling, segmentation, and personalization
Content, creative, and offer optimisation
Campaign predictive modeling and attribution
Channel Management
Partner with Marketing Operations team to develop marketing strategies, align against KPI targets, and identify product needs and opportunities.
Own and manage the product vision, roadmap, and release lifecycles.
Collaborate with program management and engineering teams to successfully deliver products, platforms and features to market.
Qualification
Bachelor’s degree in computer science or computer engineering.
10+ years of experience in product management or product development.
Strong understanding of marketing and advertising technologies and businesses.
Ability to deliver high quality products in a fast paced Agile environment.
Demonstrated ability to manage, and prioritize multiple projects.
Proven track record of delivering scalable platforms and products to market.
Preferred
15+ years of relevant experience in ad-tech or marketing tech industry as a product manager.
Digital advertising (search, performance, display) product manager familiar with the programmatic ad technology landscape (DSP, Ad Exchange, SSP, retargeting etc...) and data platforms (DMP/CDP, CRM, analytics)
Customer marketing (app push, e-mail, direct) product manager familiar with the marketing automation (personalization, dynamic content optimization, multi-channel campaign management).
Masters/Ph.D degree with emphasis on coursework in Computer Science, Computer Engineering, Data Science and related fields.
[제출서류]
자유양식 국문 이력서
[전형절차]
서류전형-면접 |