| 업무내용/자격요건 |
As a Senior Business Analyst you will be responsible for understanding, measuring, testing, reporting, and improving the fundamental success factors that drive Growth Marketing. You will analyze campaign results and make recommendations to improve effectiveness. You will work with both business and engineering teams to build real-time marketing analysis tools, plan and execute A/B tests, validate test results, report findings to the senior team, and optimize campaign performance. You will also partner with business stakeholders, engineers, data scientists and product to create new performance marketing strategies, product features, and user experiences that make Coupang engaging for both merchants and consumers. You will study customer behavior to unlock insights that help us wow our customers at every step in the shopping journey
[Responsibilities]
Optimize ad campaigns to drive the highest yield combinations of inventory, audience, offer, creative, and landing page, using advanced bidding strategies to identify high ROI opportunities
Plan and execute ad campaign tests, analyze results, and make conclusions to drive our strategy and engineering efforts
Aggregate, organize, and synthesize large amounts of data, reporting the goals and results of our tests and campaigns to the senior team
Find the root cause of business problems and metric trends
Rigorously validate information and be a champion for data quality
[Qualifications]
Proven experience with large-scale data analysis, business intelligence systems, and other advanced business reporting tools, including SQL, Tableau, Teradata, R, or similar tools
Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
Experience applying rigorous, financially-rooted decision-making to guide development, optimization, and business efforts
Strong project management, communication and collaboration skills with a proven ability to work with both technical and business teams
BA/BS in Computer Science, Statistics, Business Systems, Business, Finance, Economics, or related area
[Preferred]
5+ years of relevant experience in Retail / e-commerce / marketing / technology / consulting / finance
Experience with Google Adwords API, DoubleClick for Advertisers (DFA) or similar ad server, with a sound understanding of the online advertising ecosystem, including publishers, ad networks, exchanges, and social sites like Facebook
[제출서류]
자유양식 국/영문 이력서
[전형절차]
서류전형-면접 |