| 업무내용/자격요건 |
[전형절차]
서류심사 - 1차 면접- 2차 면접
[제출서류]
브레인센터 양식의 이력서 및 자유 양식의 영문 이력서
경력기술서 (경력사항 상세기술 부탁드립니다)
[Mobile Publishing Director]
Key Responsibilities:
? User Acquisition management ? Plan and execute all activities related to user acquisition
? Title Launch Marketing - Plan and execute marketing for new title launches
? Sponsored Virtual Goods - Build sponsored virtual goods propositions and present to potential sponsors. Answer for agreed annual revenue targets for this.
? Budget control - Monitoring and control marketing spending and return
? Budgeting - Plan and proposals for annual marketing budgets and title by title allocation and adjustments to this based on results
? Reporting - Ensuring complete visibility into online marketing effectiveness with minimal manual effort and revise strategies as necessary. Build reporting around ROI vs Life Time Value analysis
? Relationships - Manage and strengthen external marketing partner relationships
? Business Development - Propose big ideas to significantly increase installs and brand perception
? PR - Handle all PR for our team in cooperation with global PR teams
? Coordinate and share - Coordinate and share knowledge and plans with global marketing function and lead efforts to integrate local operation with global solutions, system and practice, such as CRM system
Requirements:
? Strong product knowledge, ability to assess pros and cons of a game, hit potential
? Solid understanding of the key success factors of mobile games/mobile publishing in Korea
? Experience based understanding of Korean mobile market and users
? Market network ? key talents, platform providers, channel partners
? Strong direct marketing / mobile marketing / media planning experience
? Proven ability to create strategy and drive execution with customer-centric mindset
? Strong analytical skills, modeling, forecasting, testing, budgeting
? Ability to cultivate extensive network of contacts at all levels
? Strong negotiation skills and communication skills
? Results-oriented leader, entrepreneurial mindset
? Comfortable with ambiguity, able to operate in cross-functional environment with several functions (Mobile, PR, CRM, Product, Creative, Customer Service etc)
? Social media experience is a strong plus
? Flexibility, Bias for Action, Innovation
? Sufficient working level spoken and written English
Preference
? Hands-on experience launching, marketing and servicing mobile games in Korea, preferably a top 10 game
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