| 업무내용/자격요건 |
[담당업무]
- User Acquisition management ? Plan and execute all activities related to user acquisition
- Title Launch Marketing - Plan and execute marketing for new title launches
- Sponsored Virtual Goods - Build sponsored virtual goods propositions and present to potential sponsors. Answer for agreed annual
revenue targets for this.
- Budget control - Monitoring and control marketing spending and return
- Budgeting - Plan and proposals for annual marketing budgets and title by title allocation and adjustments to this based on results
- Reporting - Ensuring complete visibility into online marketing effectiveness with minimal manual effort and revise strategies as
necessary. Build reporting around ROI vs Life Time Value analysisRelationships
- Manage and strengthen external marketing partner relationships
- Business Development - Propose big ideas to significantly increase installs and brand perception
- PR-Handle all PR for our team in cooperation with global PR teams
- Coordinate and share - Coordinate and share knowledge and plans with global marketing function and lead efforts to integrate local
operation with global solutions, system and practice, such as CRM system
- Manage - Build and manage acquisition marketing team, community management team and customer service operation
[자격요건]
- Strong product knowledge, ability to assess pros and cons of a game, hit potential
- Solid understanding of the key success factors of mobile games/mobile publishing in Korea
- Experience based understanding of Korean mobile market and users
- Market network ? key talents, platform providers, channel partners
- Strong direct marketing / mobile marketing / media planning experience
- Proven ability to create strategy and drive execution with customer-centric mindset
- Strong analytical skills, modeling, forecasting, testing, budgeting
- Ability to cultivate extensive network of contacts at all levels
- Strong negotiation skills and communication skills
- Results-oriented leader, entrepreneurial mindset
- Comfortable with ambiguity, able to operate in cross-functional environment with several functions (Mobile, PR, CRM, Product,
Creative, Customer Service etc)
- Social media experience is a strong plus
- Flexibility, Bias for Action, Innovation
- Sufficient working level spoken and written English
Preferences
- Hands-on experience launching, marketing and servicing mobile games in Korea, preferably a top 10 game
[전형절차]
서류 - 1차면접 - 2차면접
[제출서류]
브레인센터 이력서 국문양식(사진포함), 영문양식(사진포함) |